URL of the Website
What Details of Our Readers do we Save?
Business Jargons stores that portion of its reader’s data which informs about their presence on the website.
Comments
As the reader posts their feedback and questions in the form of comments, the information provided is automatically stored in our website’s database. Further, the visitors IP address is also kept in the record, to recognize the host and browser’s user agent string. This information facilitates providing the details about the browser used, version of the browser and the operating system, i.e. Windows, Linux, Android, iOS, etc.
We also use a spam filtering service, i.e. Akismet, to keep a check on spam comments. It filters spam email ids of the readers, who add anonymized strings in the website’s comments.
The website keeps the comments posted by the readers for an indefinite term, to easily identify the follow-up comments of the readers and approve them instantly, rather than waiting in moderation for an extended-term.
Contact Us
Contact Us form is also provided on the website and to post any query you need to fill up the personal details such as name and email address. This information is stored in the website’s database.
However, you can freely ask for the deletion of your personal data. Nevertheless, the information concerned with administrative, security and legal grounds, is retained in the website’s database.
Cookies
For the purpose of improving the browsing experience of the visitors, cookies are used by Google AdSense. These cookies also maintain a record of information which facilitates the browser in identifying the visitor and presenting a customized web page for the visitor.
By its very nature, cookies do not store any personal details, and so, it is up to the settings of the user and the host site that allows cookies information to be obtained in the user’s Google Account.
If the user deems fit, he can save his personal details like name, email id and interest etc. in the cookies, as the user need not fill the information every time he/she posts the comment on the website.
Analytics
The web analytic tool, which we prefer and use is Google Analytics. The information is collected to infer the visitor’s interest zone and language chosen.
It keeps a record of the visitor’s information, to better understand the visitor’s activity over the website, for example, time spent per page, bounce rate, average session duration, traffic source, etc.
This information recorded by Google Analytics only enhances the user experience on our website. It also helps us to make the site better for business purposes such as website promotion, market research, and so forth.
Internet-Based Advertising
Our website earns revenue from our website traffic. And so it is monetized with a well-known advertising program – Google AdSense. The ads are placed according to the relevance of the content on the website or the visitors’ former search over the internet.
Further, it keeps track of the devices which are used so as to access the website. It assesses two types of information for targeting the ad on the website. These are:
- Technical Information: It includes visitor’s host IP address, geographical location, Internet Service Provider (ISP), Browser, Mobile Device/Desktop, Operating System, etc.
- General Information: It includes time spent on the website, number of pages visited per view, bounce rate, referral source/exit pages, pages viewed and searched for, length of visits to specific pages, page response time, page interaction information (like scrolling, clicks and mouse-overs) and website navigation.
Moreover, Business Jargons use only Google AdSense for the purpose of monetization. Internet-Based Advertisement is popularly known as ad targeting or Online Behaviour Advertising (OBA), by keeping a record of the visitor’s activity over the internet.
Google AdSense uses cookies, tokens or pixels to track the previous activities of the visitor’s and they are allowed to disable cookies, to avoid tracking.
Sharing and Securing Visitors Information
Sharing Visitor’s Information
Business Jargons will share the visitors’ information to the third party without their consent only when it is subjected to any law, government agency, cybercrime or any offensive law.
The disclosures are performed for the purpose of laws and regulations which apply to all.
Securing Visitor’s Information
The complete website data, in addition to the visitor’s information, is stored on the external servers. Hence, the security of this data is given in the privacy policy of the contract with the host of the server. Moreover, Business Jargons never sell the user’s information to any third party.
Updating Privacy Policy
‘Business Jargons’ periodically updates this privacy policy to reflect the website’s approach and user’s feedback in a better way. Hence, we suggest you read the privacy policy from time to time to remain informed about your data protection.