Marketing

Definition: Social Commerce is a subtype of e-commerce. The word 'social commerce' is a combination of two words, i.e. social media and e-commerce. It is the buying and selling of items by the shoppers directly while using their social media platforms. In social commerce, users can complete the whole buying process without leaving the social media platform where they found … [Read more...] about Social Commerce

Definition: In simple terms, a marketing funnel is a funnel-like model that represents the path a customer takes, from discovering your brand until they buy your product. The basic marketing funnel has four stages that explain the customer's engagement with the brand: Attention: It is the stage where the customer comes to know about you through a friend, a social media … [Read more...] about Marketing Funnel

Definition: The Service Marketing Triangle is a strategic marketing model for service companies that depicts the relationship between companies, employees and customers. The model states three types of marketing which the service organization must undertake effectively in order to succeed. It displays three interconnected groups, i.e. company, employees (service provider) … [Read more...] about Service Marketing Triangle

Nowadays, advertising has become an indispensable part of the business. In fact, no business can survive in the long run, in the absence of proper advertisement. It not just informs the customers about the product, but also helps in boosting sales, builds reputation, creates brand awareness and increases market value. While all the companies spend on advertising, but not all … [Read more...] about Advertising Techniques

Definition: Broadcast Advertising means a form of advertising which uses electronic media to communicate a message to a vast audience. It makes use of airwaves as the channel through which the media is directed to get through to a wide audience. Broadcast Media ensures a large coverage with a short commercial exposure of the company's offering. This form of advertising is … [Read more...] about Broadcast Advertising

Definition: Advertising Appeal means the approach of the advertiser to pull the attention of the customers towards the product or service, or influence their feelings and change their attitude towards it. It aims at prompting a response from the customer, concerning the item being advertised. An appeal can be a request, plea or anything else that arises in the interest of … [Read more...] about Advertising Appeal

Definition: Print Advertising refers to advertisements published in hard copy in large-volume publications like newspapers, magazines, journals, brochures etc. It aims to gather the attention of the target audience when they go through with the particular publication. This ultimately persuades them to try the product at least once. At present, no newspaper, magazine or journal … [Read more...] about Print Advertising

Definition: Unique Selling Proposition, abbreviated as USP, is a one-line statement that businesses choose to stand for. It makes your business beat the competition and build a distinct identity in front of the customers. The distinct benefits the company promotes that the customers derive from consuming the product or service. It could be related to the product quality, price, … [Read more...] about Unique Selling Proposition (USP)

Definition: The bullwhip effect is a concept of supply chain management. It explains how minute fluctuations in demand at the retail end can result in a very large fluctuation in demand at the wholesaler, manufacturer and supplier end. It is an internal (firm) response to external (environmental) stimuli. A bullwhip effect takes place when retailers react actively to the … [Read more...] about Bullwhip Effect

Definition: Advertising Campaign Planning refers to the planning of an advertising campaign, which is a combined effort of the advertiser and the advertising agency. The advertiser gives all the information regarding the product, distribution channel, competitors, target audience, company etc. to the agency. However, the advertising agency researches and gathers data from … [Read more...] about Advertising Campaign Planning