• Skip to main content
  • Skip to primary sidebar
  • Accounting
  • Banking
  • Business
  • Statistics
  • Economics
  • Finance
  • HR
  • Law
  • Marketing
business-jargons-site-logo

Business Jargons

A Business Encyclopedia

International Marketing

Definition: The International Marketing is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders.

Simply, the International Marketing is to undertake the marketing activities in more than one nation. It is often called as Global Marketing, i.e. designing the marketing mix (viz. Product, price, place, promotion) worldwide and customizing it according to the preferences of different nation people.

The foremost decision that any company has to make is whether to go international or not, the company may not want to globalize because of its huge market share in the domestic market and do not want to learn the new laws and rules of the international market.

But however, there are following reasons that attract the organization to be global:

  • Increased Economies of Scale
  • High-profit opportunities in the international market than the domestic market
  • Huge Market Share
  • Elongated life of the product
  • Untapped International Market

 

How to Enter the International Market?

There are following ways through which companies can globalize:

International marketing

  1. Exports: The easiest way to enter the market is through exports that can be indirect or direct. In Indirect Exports, the trading companies are involved that facilitates the buying and selling of goods and services abroad, on the behalf of the companies.

    Whereas in Direct exports, the company itself manages to sell the goods and services abroad, by opting one of the following ways:

  • By setting Domestic based Export Department, working as an independent entity
  • Through Overseas sales branch, that carries out the promotional activities and facilitates sales and distribution.
  • The sales representatives traveling abroad
  • The distributors or agents in abroad working exclusively on the behalf of the company
  1. Global web Strategy: Nowadays, companies need not go to the international trade shows to show their products, they can very well create the awareness among the customers worldwide through an electronic media i.e. internet.Through the company website, customers can read the detailed information, generally written in different languages, about the product and can order online.
  2. Licensing and Franchising: One of the ways to globalize is through licensing, wherein the domestic company issues the license to the foreign company to use the manufacturing process trademark, patent, name of the domestic company while facilitating the sales. In licensing, the domestic company has a less control over the licensee.

    But, in the case of franchising, the domestic company enjoys the higher control as it allows the franchise to function on its behalf, and in line with the terms and conditions of the domestic company. MC Donalds, Dominos are the examples of franchising.

  1. Joint Ventures: The companies can go international by joining hands with other country based companies with the intention to monetize their existing relationships with the local customers.In India, TATA AIG, HDFC standard life insurance, TATA Sky are the examples of joint ventures.
  1. Direct Investment: Ultimately, the firms can establish their own business facilities or own a part of the local company to facilitate the sale of goods and services.

The companies go international with the objective to have an increased sales along with the huge market share. But certain things such as political, social, technological, cultural situations should be kept in mind while designing the marketing principles since these are different for the different nations.

Related terms:

  1. Expansion through Internationalization
  2. Marketing Communication
  3. Domestic Lease and International Lease
  4. Multilevel Marketing
  5. Test Marketing

Reader Interactions

Comments

  1. ruhab says

    March 30, 2018 at 5:58 pm

    really helpful, linked concepts too.

    Reply
  2. Prof. Devaraja says

    August 23, 2018 at 12:36 pm

    Good information about international marketing.

    Reply
  3. Durowoju, Stella Toyosi says

    September 7, 2018 at 5:03 pm

    I am very happy with the model illustrating what International marketing is all about. This is my first time I am coming across this as a teacher who is not in core marketing area. Good work.

    Reply
  4. Mohammed Hadj Aissa says

    October 1, 2018 at 11:23 am

    Thanks for sharing such helpful presentation of what is international marketing.

    Reply
  5. Shashi says

    April 19, 2019 at 3:00 pm

    I am very thanks for sharing such helful presentation about International marketing.

    Reply
  6. Ganiyu ismaila Afolorunso says

    August 8, 2019 at 6:07 pm

    This is really helpful for students

    Reply
  7. Annaiah says

    November 11, 2019 at 9:54 pm

    Thank you so much. This is so helpful and an eye opener.
    My mind was opened by the explanations and the presantations.

    Reply
  8. Roy Sharma says

    December 6, 2019 at 11:24 pm

    This is really helpful Thank you so much keep posting

    Reply
  9. realesson says

    December 26, 2019 at 11:19 pm

    Sir, Good information about international marketing.

    Reply
  10. Josy says

    March 13, 2020 at 8:52 pm

    Thanks for sharing your presentation, has been useful
    Regards

    Reply
  11. TEHREEM KHAN says

    January 21, 2021 at 6:37 pm

    Explained very well ! Plus eye opener, vision enchancer and the presentation was very easy to understand. Thankyou so much for this useful and right information. Keep posting.

    Reply
  12. Gbadamosi says

    January 29, 2021 at 9:55 pm

    Well explained

    Reply
  13. Auwal isah kusada says

    February 8, 2021 at 2:30 pm

    Very educative and simple to understand

    Reply
  14. Shivani Barodiya says

    July 10, 2021 at 9:12 am

    Nice and simple explanation. I m happy and confident for today’s Viva…

    Reply
  15. BUHARI Murtala says

    September 18, 2022 at 11:11 pm

    I’m really benefit presentation thanks so much .

    Reply
  16. Amanpreet kaur says

    October 17, 2022 at 3:44 pm

    thanks for sharing

    Reply
  17. Dereje Demisse says

    May 11, 2023 at 7:48 pm

    Thanks a lot for this essential information about international marketing which is one of facinating courses in faculty of business and economics.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Top Searches

  • Communication Process
  • Planning
  • 7 C’s of Communication
  • Management
  • International Marketing
  • Business Strategy
  • Effective Communication
  • Insurance
  • Strategic Management
  • Selection Process

Trending Now

  • Group
  • Business
  • Accounting
  • Budget
  • Entrepreneurship
  • Journal
  • Leadership
  • Motivation
  • Communication
  • Stress

New Business Terms

  • Corporate Governance
  • Logistics Management
  • Dividend
  • Quorum
  • Corporate Veil
  • Trade Union
  • Warehouse
  • Mistake
  • Ratification
  • Void Agreement

Categories

  • Accounting
  • Banking
  • Business
  • Business Law
  • Business Statistics
  • Economics
  • Finance
  • HR
  • Marketing

Copyright © 2025 · Business Jargons · Contact Us · About Us · Privacy