Marketing

Definition: Niche Market can be defined as that particular segment or subset of a bigger market, which caters to a specific group of people having common likings and demand. The market has its own distinctive set of needs, preferences or identity, making it unrelated from the traditional market. Basically, a niche market is made up of that segment of consumers within the … [Read more...] about Niche Market

Definition: Green Marketing is a relatively new concept, which involves the promotion of products and services which are safe for the environment. It involves development, manufacturing, promotion, distribution, consumption, and disposal of the products and services in a sustainable fashion so that least damage is caused to nature. In this way, the marketing of the company's … [Read more...] about Green Marketing

Definition: Telemarketing refers to a technique of two-way direct marketing wherein the telemarketers, promote, solicit and sell the company's products and services to potential customers, over the telephone. In simple words, telemarketing is the marketing by telephone, wherein telephone acts as the main channel to connect with prospective buyers. It does not involve a … [Read more...] about Telemarketing

Definition: Advertising refers to a marketing strategy wherein an identified sponsor pay for space/slot, so as to promote a product as it reaches millions of people in one time and gets the attention of the target audience which induces them to buy the product. It is a form of communication, which aims at creating awareness, informing and influencing people. It is a … [Read more...] about Advertising

Definition: Marketing refers to a systematic process for creating, communicating, delivering and exchanging the offering, having value to the customers and also for building and managing the strong relationship with the customers and suppliers which is profitable to the organization and stakeholders as well. Marketing Mix The conventional means of understanding the basic … [Read more...] about Marketing

Definition: Retailing is a distribution process, in which all the activities involved in selling the merchandise directly to the final consumer (i.e. the one who intends to use the product) are included. It encompasses sale of goods and services from a point of purchase to the end user, who is going to use that product. Any business entity which sells goods to the end user … [Read more...] about Retailing

Definition: Questionnaire is a systematic, data collection technique consists of a series of questions required to be answered by the respondents to identify their attitude, experience, and behavior towards the subject of research. One of the most critical parts of the survey is the creation of questions that must be framed in such a way that it results in obtaining the … [Read more...] about Questionnaire Design Process

Definition: A Questionnaire is a structured form, either written or printed, consists of a formalized set of questions designed to collect information on some subject or subjects from one or more respondents. In other words, a data collection technique wherein the respondents are asked to give answers to the series of questions, written or verbal, about a pertinent topic is … [Read more...] about Questionnaire

Definition: A multi-item scale is designed to measure the respondent’s attitude towards more than one attribute related to the stimulus object. It is a rating scale comprising of multiple items, where each item is a single question or a statement that needs to be evaluated. The Likert, Semantic Differential, and Stapel scales are the examples of multi-item scales, comprising … [Read more...] about Multi-Item Scale

Definition: Stapel Scale is a unipolar (one adjective) rating scale designed to measure the respondent’s attitude towards the object or event. The scale is comprised of 10 categories ranging from -5 to +5 without any neutral point (zero). The stapel scale got its name after its developer Jan Stapel. The scale is usually constructed vertically with a single adjective in the … [Read more...] about Stapel Scale