Marketing

Definition: An advertising campaign or ad campaign is a systematically planned course of action that aims to promote a company, cause, person, idea, product or service. In the advertising industry, an ad campaign is a short-term communication programme that makes use of different media directed towards a specific group of people. It encompasses a group of promotional … [Read more...] about Advertising Campaign

Definition: Integrated Marketing Communication is a concept that makes certain that all forms of communication and messages are intelligently linked together. It is a process of managing customer relationships. This is because it increases brand value by making use of communication efforts. It includes cross-functional processes that build and maintains fruitful … [Read more...] about Integrated Marketing Communication (IMC)

Definition: Advertising implies the circulation of information regarding the product or service using mass media to achieve the desired result. The 5 M's of Advertising are nothing but the different important decisions which an organization has to take at the time of drafting the advertising campaign. The use of 5 M's of Advertising is for the explanation of advertisement … [Read more...] about 5 M’s of Advertising

Definition: Suggestive Selling refers to an approach that companies use nowadays to promote sales. In this, the sales executives interpose to add complementary items to their initial purchase or persuade them to purchase a higher-priced item. They do so by presenting its features and comparing it with the item they were originally interested to buy. It aims at increasing the … [Read more...] about Suggestive Selling

Definition: The word 'distribution' means the allocation of something to its recipients. Hence, the term, 'channels of distribution refers to the various mediums used for the purpose of distribution. Channels of Distribution or Distribution Channel can be defined as the path taken by the good or service when they move from manufacturer to the end consumers. The movement of … [Read more...] about Channels of Distribution

Definition: Consumer Behaviour is the sum total of the decision taken by the consumers concerning the search, selection, purchase, usage, evaluation and disposal of the product and service, which are expected to satisfy their needs. In simple words, consumer behaviour can be defined as the conduct of the individual directly concerned with making decisions as to the investing … [Read more...] about Types of Consumer Behavior

Definition: In the process of sales, prospecting accounts for the first step that involves finding out promising customers, i.e. prospects, from the pool of leads, so as to locate the qualified potential buyer. It aims at creating a directory of potential customers and communicating with them in an orderly manner, so as to convert them into actual customers. Basically, … [Read more...] about Prospecting

Definition: Media Planning can be defined as the systematic process of deciding a course of action, with regard to the advertising time, media and space, selected to achieve the marketing objectives. In this, the marketer ascertains when, which, where, and how frequently, an advertisement will be aired, so as to increase customer engagement and return on investment. Media … [Read more...] about Media Planning

Definition: Trade show is a sort of business exhibition wherein members of the industry, or a particular segment of the industry, showcase, and discuss, their brand new products and services which are ready to launch in the market. These are sponsored by the trade associations of the concerned industry, in an attempt to create excitement in the market, regarding the new … [Read more...] about Trade Show

Definition: Product Positioning, as the name suggests, entails selecting the position in the target market (its niche), that the product or service, attempts to occupy. It is how the ultimate consumer views or perceives, a product, in relation to its competitors. Basically, it's a process of setting the locus of the product in the minds of the target audience. Therefore, the … [Read more...] about Product Positioning