Marketing

Definition: Media Planning can be defined as the systematic process of deciding a course of action, with regard to the advertising time, media and space, selected to achieve the marketing objectives. In this, the marketer ascertains when, which, where, and how frequently, an advertisement will be aired, so as to increase customer engagement and return on investment. Media … [Read more...] about Media Planning

Definition: Trade show is a sort of business exhibition wherein members of the industry, or a particular segment of the industry, showcase, and discuss, their brand new products and services which are ready to launch in the market. These are sponsored by the trade associations of the concerned industry, in an attempt to create excitement in the market, regarding the new … [Read more...] about Trade Show

Definition: Product Positioning, as the name suggests, entails selecting the position in the target market (its niche), that the product or service, attempts to occupy. It is how the ultimate consumer views or perceives, a product, in relation to its competitors. Basically, it's a process of setting the locus of the product in the minds of the target audience. Therefore, the … [Read more...] about Product Positioning

Definition: Cross-Selling can be understood as the selling method intended to increase the sales by encouraging a customer to buy more items which are related, connected or complementary to the main product, which is just bought by the customer. It is probably, one of the best marketing strategies of time, which has helped in adding revenue to the business, by pushing … [Read more...] about Cross-Selling

Definition: Niche Market can be defined as that particular segment or subset of a bigger market, which caters to a specific group of people having common likings and demand. The market has its own distinctive set of needs, preferences or identity, making it unrelated from the traditional market. Basically, a niche market is made up of that segment of consumers within the … [Read more...] about Niche Market

Definition: Green Marketing is a relatively new concept, which involves the promotion of products and services which are safe for the environment. It involves development, manufacturing, promotion, distribution, consumption, and disposal of the products and services in a sustainable fashion so that least damage is caused to nature. In this way, the marketing of the company's … [Read more...] about Green Marketing

Definition: Telemarketing refers to a technique of two-way direct marketing wherein the telemarketers, promote, solicit and sell the company's products and services to potential customers, over the telephone. In simple words, telemarketing is the marketing by telephone, wherein telephone acts as the main channel to connect with prospective buyers. It does not involve a … [Read more...] about Telemarketing

Definition: Advertising refers to a marketing strategy wherein an identified sponsor pay for space/slot, so as to promote a product as it reaches millions of people in one time and gets the attention of the target audience which induces them to buy the product. It is a form of communication, which aims at creating awareness, informing and influencing people. It is a … [Read more...] about Advertising

Definition: Marketing refers to a systematic process for creating, communicating, delivering and exchanging the offering, having value to the customers and also for building and managing the strong relationship with the customers and suppliers which is profitable to the organization and stakeholders as well. Marketing Mix The conventional means of understanding the basic … [Read more...] about Marketing

Definition: Retailing is a distribution process, in which all the activities involved in selling the merchandise directly to the final consumer (i.e. the one who intends to use the product) are included. It encompasses sale of goods and services from a point of purchase to the end user, who is going to use that product. Any business entity which sells goods to the end user … [Read more...] about Retailing