Author archives: Surbhi S

Product Positioning

Definition: Product Positioning, as the name suggests, entails selecting the position in the target market (its niche), that the product or service, attempts to occupy. It is how the ultimate consumer views or perceives, a product, in relation to its competitors. For Example Dettol stands for ‘Trusted Protection’ So, we can say that product positioning…

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Cross-Selling

Definition: Cross-Selling can be understood as the selling method intended to increase the sales by encouraging a customer to buy more items which are related, connected or complementary to the main product, which is just bought by the customer. It is probably, one of the best marketing strategies of time, which has helped in adding…

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Niche Market

Definition: Niche Market can be defined as that particular segment or subset of a bigger market, which caters to a specific group of people having common likings and demand. The market has its own distinctive set of needs, preferences or identity, making it unrelated from the traditional market. Basically, a niche market is made up…

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Green Marketing

Definition: Green Marketing is a relatively new concept, which involves the promotion of products and services which are safe for the environment. It involves development, manufacturing, promotion, distribution, consumption, and disposal of the products and services in a sustainable fashion so that least damage is caused to nature. In this way, the marketing of the…

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Bill of Lading

Definition: Bill of Lading is an important document, required to ship goods from one point to another. The carrier generates and issues a bill of lading to the shipper of the goods, acknowledging the receipt of goods for shipment in acceptable condition. In simple words, the bill of lading is written evidence of a contract…

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Telemarketing

Definition: Telemarketing refers to a technique of two-way direct marketing wherein the telemarketers, promote, solicit and sell the company’s products and services to potential customers, over the telephone. In simple words, telemarketing is the marketing by telephone, wherein telephone acts as the main channel to connect with prospective buyers. It does not involve a direct…

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Management By Exception (MBE)

Definition: Management by Exception, shortly called as MBE is a management style or philosophy that empowers the manager to concentrate on the exceptionally important or critical matters and taking important decisions while facilitating the front line workers to complete the day to day activities. It aims at keeping the focus of the management on extremely…

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Procurement

Definition: Procurement refers to a business management process which is concerned with identification, sourcing, acquiring and management of the external resources, i.e. goods, works and services, required by a firm on a large scale to meet out its strategic objectives. The term ‘procurement’ not just covers purchasing of goods, but a combined set of events…

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Business-Level Strategy

Definition: Business level strategies refer to the combined set of moves and actions taken with an aim of offering value to the customers and developing a competitive advantage, by using the firm’s core competencies, in the individual product or service market. It determines the market position of the enterprise, in relation to its rivals. Business-Level…

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Centralization

Definition: Centralization, means the concentration of powers, authority and control, at the head or centre of the organization. So, the location of powers as to planning, decision making, formulation of policies, etc. lies in the hands of top-level management, which consists of a few executives who regulate the organization. In a centralized organization, there is…

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