Definition: The E-Recruitment, also called as Online Recruitment, is the process of hiring the potential candidates for the vacant job positions, using the electronic resources, particularly the internet. Nowadays, companies make use of the internet to reach a large number of job seekers and hire the best talent for the company at a less cost, as compared to the physical … [Read more...] about E-Recruitment
Career Stages
Definition: The Career Stages refers to the stages of career development that an individual passes through. Basically, there are 5 career stages, which an individual has to undergo during his lifetime. Career Stages Exploration: The exploration stage is the pre-employment stage, wherein the individuals are in their mid-twenties and enter from their college life … [Read more...] about Career Stages
Talent Poaching
Definition: The Talent Poaching, also known as the Employee Raiding, is the tactic adopted by the firms to sweep away or raid the experienced employees of the competing firms. In simple words, luring the talented staff of the competitor, generally in the same industry, with an objective to save a training cost and gain the competitive advantage over the competing … [Read more...] about Talent Poaching
Market Challenger Strategies
Definition: The Market Challenger Strategies are the marketing strategies adopted by the firms, either occupying the third or runners-up position in the market, to attack the leader or the immediate competitor with the intention to capture a greater market share and earn huge revenues. Generally, the market challengers are those firms, which have a good reputation in the … [Read more...] about Market Challenger Strategies
Straddle Positioning
Definition: The Straddle Positioning is one of the positioning strategy adopted by the marketers to position their product in two categories simultaneously. In other words, the positioning strategy adopted to create a dual image of the product in the minds of the customer is called as Straddle positioning. In straddle positioning, the marketers use the blend of POP … [Read more...] about Straddle Positioning
Captive Product Pricing
Definition: The Captive Product Pricing is the pricing strategy adopted by the marketers wherein, the price of the core product is generally kept low, whereas the captive products are highly priced. The Captive Products are the products that are specifically designed to be used with the core products, or these products are necessary for the functioning of the core … [Read more...] about Captive Product Pricing
Channel Power
Definition: The Channel Power refers to the ability of any one channel member to alter or modify the behavior of other members in the distribution channel, due to its relatively strong position in the market. Generally, the manufacturers are seen, dominating the behavior of other channel partners and influencing their actions according to its requirements. Types of Channel … [Read more...] about Channel Power
Brand Resonance
Definition: The Brand Resonance refers to the relationship that a consumer has with the product and how well he can relate to it. The brand resonance begins with: Brand Identification: The first and foremost step, is to ensure the brand identification with the customers, i.e. creates awareness about the product and establish an association in the minds of customers with … [Read more...] about Brand Resonance
Mobile Marketing
Definition: The Mobile Marketing refers to the marketing activities undertaken to reach the consumers directly via mobile phones, connected to a ubiquitous network, to which the consumers are frequently connected. With the advent of the smartphones, well compatible with the internet connection, the companies have started to send the videos, audio clips, images of their … [Read more...] about Mobile Marketing
Rural Marketing
Definition: The Rural Marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the company’s objective, as a whole. The … [Read more...] about Rural Marketing