Marketing

Definition: The Straddle Positioning is one of the positioning strategy adopted by the marketers to position their product in two categories simultaneously. In other words, the positioning strategy adopted to create a dual image of the product in the minds of the customer is called as Straddle positioning. In straddle positioning, the marketers use the blend of POP … [Read more...] about Straddle Positioning

Definition: The Captive Product Pricing is the pricing strategy adopted by the marketers wherein, the price of the core product is generally kept low, whereas the captive products are highly priced. The Captive Products are the products that are specifically designed to be used with the core products, or these products are necessary for the functioning of the core … [Read more...] about Captive Product Pricing

Definition: The Channel Power refers to the ability of any one channel member to alter or modify the behavior of other members in the distribution channel, due to its relatively strong position in the market. Generally, the manufacturers are seen, dominating the behavior of other channel partners and influencing their actions according to its requirements. Types of Channel … [Read more...] about Channel Power

Definition: The Brand Resonance refers to the relationship that a consumer has with the product and how well he can relate to it. The brand resonance begins with: Brand Identification: The first and foremost step, is to ensure the brand identification with the customers, i.e. creates awareness about the product and establish an association in the minds of customers with … [Read more...] about Brand Resonance

Definition: The Mobile Marketing refers to the marketing activities undertaken to reach the consumers directly via mobile phones, connected to a ubiquitous network, to which the consumers are frequently connected. With the advent of the smartphones, well compatible with the internet connection, the companies have started to send the videos, audio clips, images of their … [Read more...] about Mobile Marketing

Definition: The Rural Marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the company’s objective, as a whole. The … [Read more...] about Rural Marketing

Definition: The Sales Audit is the comprehensive, systematic, periodic, analysis, evaluation and interpretation of business environment, objectives, strategies, principles to determine the areas of problem or opportunities and recommending the plan of action to improve the sales performance. The sales audit is performed by the sales auditor, who can be from within the … [Read more...] about Sales Audit

Definition: The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services. The fourth element of the 4 P’s of Marketing Mix is the promotion; that focuses on creating the awareness and persuading the customers to initiate the purchase. The several tools that facilitate the promotion … [Read more...] about Promotion Mix

Definition: The Guerrilla Marketing is the strategy adopted by the firms to push their products in the market by using both the conventional and nonconventional means, with the intention to harass or demoralize the competitor. The guerrilla marketing is the low-cost or no cost, strategy that can reap greater benefits if applied correctly. The companies adopt this strategy to … [Read more...] about Guerrilla Marketing

Definition: The Electronic Retailing also called as e-tailing or internet retailing, is the process of selling the goods and services through electronic media, particularly the internet. Simply, the sale of retail goods and services online is called as electronic retailing. It follows the B2C business model wherein the business interacts directly with the customers without … [Read more...] about Electronic Retailing