Telemarketing

Definition: Telemarketing refers to a technique of two-way direct marketing wherein the telemarketers, promote, solicit and sell the company’s products and services to potential customers, over the telephone. In simple words, telemarketing is the marketing by telephone, wherein telephone acts as the main channel to connect with prospective buyers. It does not involve a direct…

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Management By Exception (MBE)

Definition: Management by Exception, shortly called as MBE is a management style or philosophy that empowers the manager to concentrate on the exceptionally important or critical matters and taking important decisions while facilitating the front line workers to complete the day to day activities. It aims at keeping the focus of the management on extremely…

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Procurement

Definition: Procurement refers to a business management process which is concerned with identification, sourcing, acquiring and management of the external resources, i.e. goods, works and services, required by a firm on a large scale to meet out its strategic objectives. The term ‘procurement’ not just covers purchasing of goods, but a combined set of events…

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Business-Level Strategy

Definition: Business level strategies refer to the combined set of moves and actions taken with an aim of offering value to the customers and developing a competitive advantage, by using the firm’s core competencies, in the individual product or service market. It determines the market position of the enterprise, in relation to its rivals. Business-Level…

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Centralization

Definition: Centralization, means the concentration of powers, authority and control, at the head or centre of the organization. So, the location of powers as to planning, decision making, formulation of policies, etc. lies in the hands of top-level management, which consists of a few executives who regulate the organization. In a centralized organization, there is…

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Collective Bargaining

Definition: Collective Bargaining can be defined as the form of negotiation amidst employer and the representatives of workers/employees, i.e. trade union, which establishes the terms and conditions of employment. Its purpose is to ascertain the working conditions, as well as to regulate the relations of employer and workers. Simply put, Collective bargaining is a bipartite…

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Gratuity

Definition: Gratuity implies a sum paid to the employee by the employer organization as a form of gratitude, for the services rendered by him/her to the company, over the years. It is given under the Payment of Gratuity Act, 1972. Gratuity is payable to an employee when the employment is terminated, and the completed years…

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Cartel

Definition: The term ‘cartel’ refers to an arrangement wherein two or more large producer firms comes together, to regulate the supply of the goods and services with the aim of manipulating the prices. And to do so, the producers agree to cooperate with one another, with which they can limit competition and dominate the entire…

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Limited Liability Partnership (LLP)

Definition: LLP is an acronym for Limited Liability Partnership, which is an emerging form of business organization. It incorporates the features of a Partnership and Body Corporate, as in low compliance cost while allowing the flexibility of a general partnership in terms of internal structure. In finer terms, LLP is the hybrid form of a…

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Cooperative Society

Definition: As the name suggests, cooperative society refers to that type of business organization, wherein people work together, for a common goal, i.e. welfare of its members. It has to be registered under the Cooperative Societies Act, 1912, in order to obtain the status of a separate legal identity. The members of the cooperative society…

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