Definition: The Refresher Training or Retraining is a training programme designed for the old or existing employees of an organization, with a purpose to acquaint them with the new skills, methods, and processes required to improve their performance on the jobs. The Refresher training is based on the assumption that the skills with the existing employees become obsolete or … [Read more...] about Refresher Training
Apprenticeship Training
Definition: The Apprenticeship Training programme is the combination of on-the-job training and the classroom training, wherein the workers earn while learning the skills required for performing the specialized job. Generally, the apprenticeship training is given to the technical staff such as mechanics, electricians, craftsmen, welders, etc. who work under the experts of … [Read more...] about Apprenticeship Training
Induction Training
Definition: The Induction Training is also called as an orientation programme, wherein the new employees are introduced to the rules and regulation of an organization with the objective of making them accustomed to the working environment, where they will be working. The new hires are generally provided with the following information about the organization: General … [Read more...] about Induction Training
Promotional Pricing
Definition: The Promotional Pricing is a sales promotion technique, wherein the firm reduces the price of a product drastically, but for a short period. Companies adopt several promotional pricing schemes, some of them are listed below: Special-Event Pricing: Companies offer discounts and rebates on festivals, during the off-seasons with the intention to pull as … [Read more...] about Promotional Pricing
Going-Rate Pricing
Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors. Basically, the company sets a price of its products and services in line with the competitor’s prices, and may sometimes charge more or less depending on the value, product offers. This type of … [Read more...] about Going-Rate Pricing
Perceived-Value Pricing
Definition: In Perceived-Value Pricing method, a firm sets the price of a product by considering what product image a customer carries in his mind and how much he is willing to pay for it. In other words, pricing a product on the basis of what the customer is ready to pay for it, is called as a Perceived-value pricing. The perceived value is made up of several elements such … [Read more...] about Perceived-Value Pricing
Target-Return Pricing
Definition: The Target-Return Pricing is a method wherein the firm determines the price on the basis of a target rate of return on the investment i.e. what the firm expects from the investments made in the venture. Here, the firm calculates the amount invested in the business activities and then determine the return they expect from these assuming a particular quantity of … [Read more...] about Target-Return Pricing
Mark-up Pricing
Definition: The Mark-up pricing is the method of adding a certain percentage of a markup to the cost of the product to determine the selling price. In order to apply the mark-up pricing, firstly, the companies must determine the cost of a product and decide on the amount of profit to be earned over and above it and then add that much markup in the cost. Let's … [Read more...] about Mark-up Pricing
Differential Pricing
Definition: The Differential Pricing is a method of charging different prices for the same type of a product, and for the same number of quantities from different customers based on the product form, payment terms, time of delivery, customer segment, etc. The companies adopt the differential pricing method with an objective to maximize the profit of an organization. This … [Read more...] about Differential Pricing
Investment Decision
Definition: The Investment Decision relates to the decision made by the investors or the top level management with respect to the amount of funds to be deployed in the investment opportunities. Simply, selecting the type of assets in which the funds will be invested by the firm is termed as the investment decision. These assets fall into two categories: Long Term … [Read more...] about Investment Decision