Marketing

Definition: The Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase. In other words, the different medium that company adopts to exchange the information about their goods and services to the customers … [Read more...] about Marketing Communication

Definition: M-Commerce also called as Mobile Commerce involves the online transactions through the wireless handheld devices such as mobile phone, laptop, palmtop, tablet, or any other personal digital assistant. It does not require the user to sit at the computer that is plugged in and perform the commercial transactions. Through M-Commerce, people can perform several … [Read more...] about M-Commerce

Definition: The Channel Conflict arises when the channel partners such as manufacturer, wholesaler, distributor, retailer, etc. compete against each other for the common sale with the same brand. In other words, there is a conflict among the channel partners when one prevents the other from achieving its objective. It results in a huge loss for all the partners in the … [Read more...] about Channel Conflict Management

Definition: The Pricing Methods are the ways in which the price of goods and services can be calculated by considering all the factors such as the product/service, competition, target audience, product’s life cycle, firm’s vision of expansion, etc. influencing the pricing strategy as a whole. The pricing methods can be broadly classified into two parts: Cost Oriented … [Read more...] about Pricing Methods

Definition: Pricing is the method of determining the value a producer will get in the exchange of goods and services. Simply, pricing method is used to set the price of producer’s offerings relevant to both the producer and the customer. Every business operates with the primary objective of earning profits, and the same can be realized through the Pricing methods adopted by … [Read more...] about Pricing in Marketing

Definition: The Co-Branding is the marketing strategy wherein two or more well-known brands combine to facilitate the sale and marketing of a joint product. In other words, when two or more brands join hands with the objective of increasing the market share by producing the joint product and carrying the marketing activities jointly is termed as Co-Branding. Co-Branding … [Read more...] about Co-Branding

Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm functions to serve the needs of different market segments. In simple words, brand portfolio encompasses all the brands offered by a single firm for sale to cater the needs of different groups of people. Brand portfolio is generally created because each brand … [Read more...] about Brand Portfolio

Definition: The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. The category in which product is launched may be related or unrelated to the brand’s current category. The brand that gives rise to a new product under its name is called “The Parent Brand”. Dettol is one of the best examples of Brand … [Read more...] about Brand Extension

Definition: The Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits have fallen drastically. It is an attempt to bring the product back in the market and secure the sources of equity i.e. customers. Example: Mountain Dew, A Pepsi product, was launched in 1969 with the tagline “Yahoo Mountain … [Read more...] about Brand Revitalization

Definition: The Brand Reinforcement majorly focuses on maintaining the Brand Equity by keeping the brand alive among both the existing and new customers. This can be done through consistently conveying the meaning of brand in terms of: What are the products under the brand? What are its core benefits and how it satisfies the demand? How is the brand different from other … [Read more...] about Brand Reinforcement