Marketing

Definition: The Ratio Scale is the highest level scale that allows the researcher to classify or identify the objects, rank-order the objects and compare the intervals or differences. The ratio scale possesses all the characteristics of nominal, ordinal and interval scale and in addition to it, it also possesses a true zero point or origin characteristic. With a zero point, … [Read more...] about Ratio Scale

Definition: An Interval Scale is a numeric scale in which the numbers are assigned to the objects in such a way that numerically equal distances on the scale represent the equal distances between the characteristics of the objects being measured. The interval scale possesses all the characteristics of an ordinal scale, but it also allows the researcher to compare the … [Read more...] about Interval Scale

Definition: The Ordinal Scale is a rank order scale in which the numbers are assigned to the objects to determine the relative extent to which certain characteristic is possessed. It helps in identifying that whether the object has more or less of a characteristic as compared to another object, but does not tell about how much or less the characteristic is. The Ordinal Scale … [Read more...] about Ordinal Scale

Definition: A Nominal Scale is a scale in which the numbers serve only as tags or labels to identify or classify the objects. In other words, the nominal scale of measurement deals only with non-numeric variables and there is no relative ordering of the categories, i.e. the numeric value assigned to each category is erratic. The nominal scale possesses only the description … [Read more...] about Nominal Scale

Definition: The Scales of Measurement are used to quantify or categorize the variables and before any research one must identify the type of the variable under study. As different methods are used to measure different variables. The numbers or set of numbers assigned to the object has certain specific qualities that interest the researcher. These qualities are magnitude, … [Read more...] about Scales of Measurement

Definition: The Levels of Measurement define the relationship among the values assigned to the characteristics of the object. In other words, what properties of an object the scale is measuring or not measuring is denoted by the levels of measurement. All the scales used in research can be explained in terms of four basic characteristics; Description, Order, Distance, and … [Read more...] about Levels of Measurement

Definition: Scaling is the procedure of measuring and assigning the objects to the numbers according to the specified rules. In other words, the process of locating the measured objects on the continuum, a continuous sequence of numbers to which the objects are assigned is called as scaling. Scaling is considered as the extension of measurement. What is Measurement? The … [Read more...] about “Scaling” in Research

Definition: The Economic Factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i.e. how much an individual spends on the purchase of goods and services that contribute to the overall sales of the company. The following are the main economic factors that greatly influence the consumer buying behavior: … [Read more...] about Economic Factors Influencing Consumer Behavior

Definition: The Personal Factors are the individual factors to the consumers that strongly influences their buying behaviors. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. Some of the important personal factors are: Age: The consumer buying behavior is greatly … [Read more...] about Personal Factors Influencing Consumer Behavior

Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Some of the important cultural factors are: Culture: The culture refers to the … [Read more...] about Cultural Factors Influencing Consumer Behavior