Marketing

Definition: The Consumer Behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. These motives are the factors … [Read more...] about Factors Influencing Consumer Behavior

Definition: Consumer Behavior is the observational activity conducted to study the behavior of the consumers in the marketplace from the time they enter the market and initiate the buying decision till the final purchase is made. In other words, consumer behavior is the study of how the consumers, make purchase decisions and what are the underlying factors that influence … [Read more...] about Consumer Behavior

Definition: When the data are collected by someone else for a purpose other than the researcher’s current project and has already undergone the statistical analysis is called as Secondary Data. The secondary data are readily available from the other sources and as such, there are no specific collection methods. The researcher can obtain data from the sources both internal … [Read more...] about Secondary Data Collection Methods

Definition: When the data are collected directly by the researcher for the first time is called as Primary Data. It is original in nature and is specific to a research problem under study. Primary Data Collection Methods A fresh data can be collected by using the following methods: Interview Method: It is the most widely used primary data collection methods wherein … [Read more...] about Primary Data Collection Methods

Definition: The Data Collection is a process by which the researcher collects the information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes. While collecting the data, the researcher must identify the type of data to be collected, source of data, and the method to be used to collect the data. Also, the … [Read more...] about Data Collection

 Definition: The Quantitative Market Research deals with the hard facts and statistical data rather than the opinions, feelings, and attitudes of the individuals. Here, the data are quantified to draw inferences about the customer’s behavior, attitude and preferences in numerical terms that can be easily interpreted and compared with other data facts. The quantitative market … [Read more...] about Quantitative Market Research

Definition: The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behavior. In other words, the research conducted to determine what people think or feel about the situation and what are the factors that influence their behaviors is called qualitative market research. The purpose … [Read more...] about Qualitative Market Research

Definition: The Marketing Research is the systematic process of collecting, recording and analyzing the information relevant to finding solutions to a problem in the field of marketing. Types of Marketing Research There are different types of marketing research classified on the basis of the research objective for which the study is to be carried out and the sources of data … [Read more...] about Types of Marketing Research

Definition: The Public Relations or PR is the practice of maintaining relations between the organization and its public. The purpose of PR is to convince the stakeholders and other investors to maintain a favorable point of view of the organization concerned. Public Relations Activities The organizations use several public relations activities and tools to promote a positive … [Read more...] about Public Relations Activities

Definition: The Public Relations or PR helps in shaping the image of the organization with its prospective customers in such a way that a favorable response is created. Models of Public Relations When we talk about the models of public relations, the only names that come to the mind is of Grunig and Hunt, who have identified four models of public relations, all of which to … [Read more...] about Models of Public Relations