Marketing

Definition: The Public Relations or PR is the practice of maintaining relations between the organization and its public. The purpose of PR is to convince the stakeholders and other investors to maintain a favorable point of view of the organization concerned. Public Relations Activities The organizations use several public relations activities and tools to promote a positive … [Read more...] about Public Relations Activities

Definition: The Public Relations or PR helps in shaping the image of the organization with its prospective customers in such a way that a favorable response is created. Models of Public Relations When we talk about the models of public relations, the only names that come to the mind is of Grunig and Hunt, who have identified four models of public relations, all of which to … [Read more...] about Models of Public Relations

Definition: The Public Relations or PR is a practice of maintaining and shaping the image of an individual or an organization to the public in such a way that a favorable point of view is developed for the concerned entity. In other words, an activity designed to help an organization and its public, such as customers, employees, government, suppliers, etc. who are directly … [Read more...] about Public Relations

Definition: The Multilevel Marketing is the marketing strategy wherein the direct sales companies encourage its existing distributors to recruit new distributors to facilitate the sale of goods and services. The distributor is compensated not only for the sales generated by him but also gets a percentage of sales revenue of the other distributor that he recruits. Thus, a … [Read more...] about Multilevel Marketing

Definition: The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty. A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a … [Read more...] about Branding

Definition: The Product Life Cycle means the sequence of stages that every product progresses through until it reaches the stage where it is finally abandoned or discontinued from the market. In other words, the life of a product is finite and advances through several stages i.e. from the introduction to growth, maturity and decline which are associated with the changes in … [Read more...] about Product Life Cycle

Definition:  The Promotional Planning is a process of optimizing the utilization of marketing tools, strategies, resources to promote a product and service with the intent to generate demand and meet the set objectives. Promotional Planning Process The Sales Promotional Planning Process is comprised of following steps: Problem Definition: First of all, the management … [Read more...] about Promotional Planning Process

Definition: The Promotion is a mode of communication that companies use to create awareness among the prospective customers about the product, product line, brand and the company with an objective to generate sales and create a brand loyalty. The companies having different objectives choose different kinds of promotion. These are:   Informative Promotion: … [Read more...] about Kinds of Promotion

Definition: The Product Promotion means disseminating the information about the product, product line, brand and company to the prospective buyers with the intent to generate sales and develop a brand loyalty. The Promotion is the fourth element of the marketing mix (Viz. Product, price, place, promotion) which is considered as a mode of communication that business adopts … [Read more...] about Product Promotion

Definition: The Promotion Mix is the blend of several promotional activities (Advertising, personal selling, sales promotion, public relations, direct marketing) used by business to create, maintain and increase the demand for a product. The management must consider the following factors in determining the promotion mix, these are: Nature of Product: The different … [Read more...] about Factors Affecting Promotion Mix