• Skip to main content
  • Skip to primary sidebar
  • Accounting
  • Banking
  • Business
  • Statistics
  • Economics
  • Finance
  • HR
  • Law
  • Marketing
business-jargons-site-logo

Business Jargons

A Business Encyclopedia

Primary Data Collection Methods

Definition: When the data are collected directly by the researcher for the first time is called as Primary Data. It is original in nature and is specific to a research problem under study. Primary Data Collection Methods A fresh data can be collected by using the following methods: Interview Method: It is the most widely used primary data collection methods wherein … [Read more...] about Primary Data Collection Methods

Data Collection

Definition: The Data Collection is a process by which the researcher collects the information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes. While collecting the data, the researcher must identify the type of data to be collected, source of data, and the method to be used to collect the data. Also, the … [Read more...] about Data Collection

Quantitative Market Research

 Definition: The Quantitative Market Research deals with the hard facts and statistical data rather than the opinions, feelings, and attitudes of the individuals. Here, the data are quantified to draw inferences about the customer’s behavior, attitude and preferences in numerical terms that can be easily interpreted and compared with other data facts. The quantitative market … [Read more...] about Quantitative Market Research

Qualitative Market Research

Definition: The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behavior. In other words, the research conducted to determine what people think or feel about the situation and what are the factors that influence their behaviors is called qualitative market research. The purpose … [Read more...] about Qualitative Market Research

Types of Marketing Research

Definition: The Marketing Research is the systematic process of collecting, recording and analyzing the information relevant to finding solutions to a problem in the field of marketing. Types of Marketing Research There are different types of marketing research classified on the basis of the research objective for which the study is to be carried out and the sources of data … [Read more...] about Types of Marketing Research

Public Relations Activities

Definition: The Public Relations or PR is the practice of maintaining relations between the organization and its public. The purpose of PR is to convince the stakeholders and other investors to maintain a favorable point of view of the organization concerned. Public Relations Activities The organizations use several public relations activities and tools to promote a positive … [Read more...] about Public Relations Activities

Models of Public Relations

Definition: The Public Relations or PR helps in shaping the image of the organization with its prospective customers in such a way that a favorable response is created. Models of Public Relations When we talk about the models of public relations, the only names that come to the mind is of Grunig and Hunt, who have identified four models of public relations, all of which to … [Read more...] about Models of Public Relations

Public Relations

Definition: The Public Relations or PR is a practice of maintaining and shaping the image of an individual or an organization to the public in such a way that a favorable point of view is developed for the concerned entity. In other words, an activity designed to help an organization and its public, such as customers, employees, government, suppliers, etc. who are directly … [Read more...] about Public Relations

Sampling Distribution of Standard Deviation

Definition: The Sampling Distribution of Standard Deviation estimates the standard deviation of the samples that approximates closely to the population standard deviation, in case the population standard deviation is not easily known. Thus, the sample standard deviation (S) can be used in the place of population standard deviation (σ). Symbolically, S= standard error of the … [Read more...] about Sampling Distribution of Standard Deviation

Sampling Distribution of Proportion

Definition: The Sampling Distribution of Proportion measures the proportion of success, i.e. a chance of occurrence of certain events, by dividing the number of successes i.e. chances by the sample size ’n’. Thus, the sample proportion is defined as p = x/n. The sampling distribution of proportion obeys the binomial probability law if the random sample of ‘n’ is obtained … [Read more...] about Sampling Distribution of Proportion

« Previous Page
Next Page »

Primary Sidebar

Top Searches

  • Communication Process
  • Planning
  • 7 C’s of Communication
  • Management
  • International Marketing
  • Business Strategy
  • Effective Communication
  • Insurance
  • Strategic Management
  • Selection Process

Trending Now

  • Group
  • Business
  • Accounting
  • Budget
  • Entrepreneurship
  • Journal
  • Leadership
  • Motivation
  • Communication
  • Stress

New Business Terms

  • Advertising Appeal
  • Job Description
  • Print Advertising
  • Advertising Budget
  • Unique Selling Proposition (USP)
  • Bandwagon Effect
  • Bullwhip Effect
  • Crowdsourcing
  • Advertising Campaign Planning
  • Advertising Campaign

Categories

  • Accounting
  • Banking
  • Business
  • Business Law
  • Business Statistics
  • Economics
  • Finance
  • HR
  • Marketing

Copyright © 2023 · Business Jargons · Contact Us · About Us · Privacy