Business Jargons A Business Encyclopedia

Definition: Strategic Planning can be understood as a systematic long-range planning activity, that an organization uses to fix priorities, strengthen operations, ascertain objectives and focus on the resources required and are to be allocated in order to pursue the strategy and attain the objectives. It is a part of the strategic management process, which ensures…

Definition: Process Mapping, or otherwise called as process flowchart, is a tool of management, that diagrammatically represents the workflow of a process or a number of parallel processes, so as to make a clear understanding of how a process works and help the entity in becoming more effective, by identifying improvement opportunities. Process mapping uses…

Definition: SWOT Analysis is a strategic management tool that assists an enterprise in discerning their internal Strengths, and Weaknesses, and external Opportunities, and Threats, to determine its competitive position in the market. The SWOT Analysis helps in ascertaining the factors that influences the efficiency and effectiveness of any product, project, or business entity. These are…

Definition: Change Management can be defined as the systematic approach to transforming processes, systems, structures, technologies and values, in order to correct the flaws and misalignments within the organization. It entails a set of activities that help the members to switch from their present way of working to the intended one. In business, change refers…

Definition: Supply chain Management (SCM) refers to the management of key business processes which are related to the product flow and conversion of goods from the raw material to the goods ready for use by the final consumer. SCM involves a complete series of activities which may or may not be interconnected to one another,…

Definition: Online marketing is a method that uses the internet to promote or transmit a message about a company’s product and services to the potential buyers or target audience. Online Marketing Communication Options Website: A company must design its website that considers its purpose, products, services, mission and vision. A website should look interesting to…

Definition: Strategy Implementation refers to the execution of the plans and strategies, so as to accomplish the long-term goals of the organization. It converts the opted strategy into the moves and actions of the organisation to achieve the objectives. Simply put, strategy implementation is the technique through which the firm develops, utilises and integrates its…

Definition: Risk management is the process of optimising the uncertainties and grabbing the opportunities for growth and prosperity of the organisation. What is Risk? The possibility of uncertain returns on investment resulting in chances of loss or low profitability is termed as a risk. Possible return is directly linked with the risk involved. i.e. High…

Definition: Leadership is the process of channelising the energy of an individual or a group towards the realisation of specific goals, objectives and vision. Theories of Leadership Over the decades, many great scholars, researchers and academicians have conducted various research and studies to discover the factors that contribute to effective leadership. In this process, the following…

Definition:”The ability to create a vision and influence, motivate, inspire and transform others to achieve certain goals towards that vision is known as leadership.” Leadership is the specific set of skills and attributes which can be acquired through learning. Who is a Leader? A Leader is a person who guides others and motivates them to…