Definition: The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behavior. In other words, the research conducted to determine what people think or feel about the situation and what are the factors that influence their behaviors is called qualitative market research. The purpose … [Read more...] about Qualitative Market Research
Types of Marketing Research
Definition: The Marketing Research is the systematic process of collecting, recording and analyzing the information relevant to finding solutions to a problem in the field of marketing. Types of Marketing Research There are different types of marketing research classified on the basis of the research objective for which the study is to be carried out and the sources of data … [Read more...] about Types of Marketing Research
Public Relations Activities
Definition: The Public Relations or PR is the practice of maintaining relations between the organization and its public. The purpose of PR is to convince the stakeholders and other investors to maintain a favorable point of view of the organization concerned. Public Relations Activities The organizations use several public relations activities and tools to promote a positive … [Read more...] about Public Relations Activities
Models of Public Relations
Definition: The Public Relations or PR helps in shaping the image of the organization with its prospective customers in such a way that a favorable response is created. Models of Public Relations When we talk about the models of public relations, the only names that come to the mind is of Grunig and Hunt, who have identified four models of public relations, all of which to … [Read more...] about Models of Public Relations
Public Relations
Definition: The Public Relations or PR is a practice of maintaining and shaping the image of an individual or an organization to the public in such a way that a favorable point of view is developed for the concerned entity. In other words, an activity designed to help an organization and its public, such as customers, employees, government, suppliers, etc. who are directly … [Read more...] about Public Relations
Sampling Distribution of Standard Deviation
Definition: The Sampling Distribution of Standard Deviation estimates the standard deviation of the samples that approximates closely to the population standard deviation, in case the population standard deviation is not easily known. Thus, the sample standard deviation (S) can be used in the place of population standard deviation (σ). Symbolically, S= standard error of the … [Read more...] about Sampling Distribution of Standard Deviation
Sampling Distribution of Proportion
Definition: The Sampling Distribution of Proportion measures the proportion of success, i.e. a chance of occurrence of certain events, by dividing the number of successes i.e. chances by the sample size ’n’. Thus, the sample proportion is defined as p = x/n. The sampling distribution of proportion obeys the binomial probability law if the random sample of ‘n’ is obtained … [Read more...] about Sampling Distribution of Proportion
Sampling Distribution of the Difference Between Two Means
Definition: The Sampling Distribution of the Difference between Two Means shows the distribution of means of two samples drawn from the two independent populations, such that the difference between the population means can possibly be evaluated by the difference between the sample means. Let say, there are two populations, first of size N1, with mean ?1, and standard … [Read more...] about Sampling Distribution of the Difference Between Two Means
Sampling Distribution of Median
Definition: The Sampling Distribution of Median shows the distribution of sample medians, a mid-value in the items arranged in some chronological order in the sample drawn from the population. If the population is large approximated by the normal distribution with mean? And a standard deviation σ, the medians of random samples of size n are distributed with mean? And a … [Read more...] about Sampling Distribution of Median
Sampling Distribution of Mean
Definition: The Sampling Distribution of the Mean is the mean of the population from where the items are sampled. If the population distribution is normal, then the sampling distribution of the mean is likely to be normal for the samples of all sizes. Following are the main properties of the sampling distribution of the mean: Its mean is equal to the population mean, … [Read more...] about Sampling Distribution of Mean