Definition: The Communication is a two-way process wherein the message in the form of ideas, thoughts, feelings, opinions is transmitted between two or more persons with the intent of creating a shared understanding. Simply, an act of conveying intended information and understanding from one person to another is called as communication. The term communication is derived from … [Read more...] about Communication Process
System Development Ethical Theories
Definition: The System Development Ethical Theories state that the extent to which organization system is sensitive to the need to develop a work culture supportive of ethical conduct determines the ethical value of actions. Major Types of System Development Ethical Theories Personal Improvement Ethics: The personal improvement ethics posits that the action is … [Read more...] about System Development Ethical Theories
Virtue Ethical Theories
Definition: The Virtue Ethical Theories hold that ethical value of an individual is determined by his character. The character refers to the virtues, inclinations and intentions that dispose of a person to be ready to act ethically. Major Types of Virtue Ethical Theories Individual Character Ethics: The individual character ethics hold that the identification and … [Read more...] about Virtue Ethical Theories
Deontological Ethical Theories
Definition: The Deontological Ethical Theories hold that the actions are morally right independent of their consequences. Types of Deontological Ethical Theories Negative and Positive Rights Theories: The negative rights theory asserts that an action is right if it protects the individual from harm or unwarranted interference from other people or the government while … [Read more...] about Deontological Ethical Theories
Teleological Ethical Theories
Definition: The Teleological Ethical Theories are concerned with the consequences of actions which means the basic standards for our actions being morally right or wrong depends on the good or evil generated. Types of Teleological Ethical Theories Ethical Egoism: The ethical egoism is a teleological theory that posits, an action is good if it produces or is likely to … [Read more...] about Teleological Ethical Theories
Ethical Theories
Definition: The Ethics is the branch of philosophy that deals with the principles of morality and the well-defined standards of right and wrong that prescribe the human character and conduct in terms of obligations, rights, rules, benefit to society, fairness, etc. In other words, the ethics encompass the human rights and responsibilities, the way to lead a good life, the … [Read more...] about Ethical Theories
Multilevel Marketing
Definition: The Multilevel Marketing is the marketing strategy wherein the direct sales companies encourage its existing distributors to recruit new distributors to facilitate the sale of goods and services. The distributor is compensated not only for the sales generated by him but also gets a percentage of sales revenue of the other distributor that he recruits. Thus, a … [Read more...] about Multilevel Marketing
Pyramid Scheme
Definition: The Pyramid Scheme is a pyramid like a business model that recruits people with a promise of guaranteed high returns through the recruitment of other people into the scheme. The Pyramid Scheme is an illegal form of investment where people are misled that by giving money they can make more money, but however, no investments, products or services have been sold, … [Read more...] about Pyramid Scheme
Branding
Definition: The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty. A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a … [Read more...] about Branding
Product Life Cycle
Definition: The Product Life Cycle means the sequence of stages that every product progresses through until it reaches the stage where it is finally abandoned or discontinued from the market. In other words, the life of a product is finite and advances through several stages i.e. from the introduction to growth, maturity and decline which are associated with the changes in … [Read more...] about Product Life Cycle