Definition: In Double entry system, due to its dual aspect, every transaction affects two accounts, one of which is debited and other is credited. To record the transactions in the journal, in a sequential way, certain rules are required, and these rules are called as Golden Rules of Accounting. Types of Account To understand the golden rules of accounting, one should know … [Read more...] about Golden Rules of Accounting
Marketing Mix
Definition: Marketing Mix is a group of marketing variables that the firm combines and controls, to produce the desired response in the target market. It is an important marketing tool that comprises of all the elements which influence the demand for the products offered by the firm. Components of Marketing Mix The different marketing activities are categorised by … [Read more...] about Marketing Mix
Intellectual Property
Definition: Intellectual Property, as the name suggests, is an intangible property, which is a product of human intellect, capital, labour, etc. such as artistic creations, literary works, inventions and so forth. It is intangible because it cannot be identified with the help of its physical characteristics. To safeguard the interest of the creators, intellectual property … [Read more...] about Intellectual Property
Portfolio Management
Definition: Portfolio Management, implies tactfully managing an investment portfolio, by selecting the best investment mix in the right proportion and continuously shifting them in the portfolio, to increase the return on investment and maximize the wealth of the investor. Here, portfolio refers to a range of financial products, i.e. stocks, bonds, mutual funds, and so forth, … [Read more...] about Portfolio Management
Tax Evasion
Definition: Tax evasion can be understood as a tax practice, wherein the assessee, i.e. an individual, Hindu Undivided Family (HUF), Association of Persons (AOP), Body of Individuals (BOI), firm or body corporate, etc. intentionally attempts to avoid or reduce the payment of taxes, by using unauthorized methods or downright frauds. Both illegal non-payment or underpayment of … [Read more...] about Tax Evasion
Core Competence
Definition: Core Competence implies a pool of exceptional skills, strategies, moves or technology, that demarcates between a leader and an average player, in the industry. It is the vital source of competitive advantage, for a firm over its competitors, which leads to distinctive capabilities or excellence. Characteristics of Core Competence The three fundamental … [Read more...] about Core Competence
Performance Appraisal
Definition: Performance Appraisal is defined as a systematic process, in which the personality and performance of an employee is assessed by the supervisor or manager, against predefined standards, such as knowledge of the job, quality and quantity of output, leadership abilities, attitude towards work, attendance, cooperation, judgment, versatility, health, initiative and so … [Read more...] about Performance Appraisal
Contract
Definition: The term contract is defined as an agreement between two or more parties which has a binding nature, in essence, the agreement with legal enforceability is said to be a contract. It creates and defines the duties and obligations of the parties involved. Process of Contract First and foremost, an offer is made by one party to another, which when accepted by the … [Read more...] about Contract
Cost Sheet
Definition: Cost Sheet, as the name signifies, is a periodical statement that reflects a detailed overview of the cost incurred on various components during the process of production. It is used to determine the cost of a cost object, i.e. product, service, or a cost unit. Specimen of Cost Sheet Cost Sheet helps in the classification and analysis of the cost components of a … [Read more...] about Cost Sheet
Joint Venture
Definition: Joint Venture can be described as a business arrangement, wherein two or more independent firms come together to form a legally independent undertaking, for a stipulated period, to fulfil a specific purpose such as accomplishing a task, activity or project. In other words, it is a temporary partnership, established for a definite purpose, which may or may not uses a … [Read more...] about Joint Venture