Definition: Ansoff Matrix, or otherwise known as Product-Market Expansion Grid, is a strategic planning tool, developed by Igor Ansoff, to help firms chalk out strategy for product and market growth. It is a business analysis technique that is very useful in identifying growth opportunities. The matrix best exemplifies, various intensification alternatives before the firm, … [Read more...] about Ansoff Matrix
Marginal Costing
Definition: Marginal Costing is a costing technique wherein the marginal cost, i.e. variable cost is charged to units of cost, while the fixed cost for the period is completely written off against the contribution. The term marginal cost implies the additional cost involved in producing an extra unit of output, which can be reckoned by total variable cost assigned to one … [Read more...] about Marginal Costing
Business Strategy
Definition: Business strategy can be understood as the course of action or set of decisions which assist the entrepreneurs in achieving specific business objectives. It is nothing but a master plan that the management of a company implements to secure a competitive position in the market, carry on its operations, please customers and achieve the desired ends of the … [Read more...] about Business Strategy
Margin of Safety
Definition: Margin of Safety (MOS) is defined as the excess of actual or projected sales over break-even sales, that can be expressed in monetary terms or units, or as a percentage of total sales. The margin of Safety implies the sales point over and above the break-even point, that results in profit. Break-even point (BEP), is the point wherein total cost and total revenue … [Read more...] about Margin of Safety
Treasury Bills
Definition: Treasury Bills, also known as T-bills are the short-term money market instrument, issued by the central bank on behalf of the government to curb temporary liquidity shortfalls. These do not yield any interest, but issued at a discount, at its redemption price, and repaid at par when it gets matured. T-bills are the key segment of the financial market, which is … [Read more...] about Treasury Bills
Business
Definition: Business is defined as an organised economic activity, wherein the exchange of goods and services takes place, for adequate consideration. It is nothing but a method of making money, from commercial transactions. It includes all those activities whose sole aim is to make available the desired goods and services to the society, in an effective manner. It is a … [Read more...] about Business
Merger
Definition: The term 'merger' is used to mean the unification of two or more business houses to form an entirely new entity. It leads to the dissolution of more or more entities, to get absorbed into another undertaking, which is relatively bigger in size. It is a strategy adopted by the company to maximise company's growth by expanding its production and marketing … [Read more...] about Merger
Organizational Conflict
Definition: Organizational Conflict or otherwise known as workplace conflict, is described as the state of disagreement or misunderstanding, resulting from the actual or perceived dissent of needs, beliefs, resources and relationship between the members of the organization. At the workplace, whenever, two or more persons interact, conflict occurs when opinions with respect to … [Read more...] about Organizational Conflict
Communication
Definition: Communication is the process of transmitting information from one person to another. It is the act of sharing of ideas, facts, opinions, thoughts, messages or emotions to other people, in and out the organisation, with the use of the channel to create mutual understanding and confidence. It is not tied to words, i.e. whether an individual speaks or not, the … [Read more...] about Communication
Franchising
Definition: The term 'franchise' is understood as an exclusive right conferred by the parent organisation to an individual or enterprise to use the former's successful business model, in stipulated areas. Franchising is a business relationship; wherein the owner authorises another party to use their brand, product, business system and process in return for adequate … [Read more...] about Franchising