Definition: Advertising implies the circulation of information regarding the product or service using mass media to achieve the desired result. The 5 M's of Advertising are nothing but the different important decisions which an organization has to take at the time of drafting the advertising campaign. The use of 5 M's of Advertising is for the explanation of advertisement … [Read more...] about 5 M’s of Advertising
Power of Attorney
Definition: Power of Attorney (POA) implies a legal authority which designates a person the power to take decisions on behalf of someone else. It is essential in the event when the principal is incapacitated or not present in person to take a decision. The Power of Attorney Act 1888 regulates power of attorney. Basically, POA is binding in nature. This means that it is a … [Read more...] about Power of Attorney
Underwriting of Shares and Debentures
Definition: Underwriting refers to the process in which an underwriter accepts the financial risk for consideration, i.e. fee. It is the process of extending a guarantee to the company to make certain that the securities offered to the public get subscriptions within the specified time. Underwriting of shares and debentures is a contract between the company and underwriters. … [Read more...] about Underwriting of Shares and Debentures
Buy Back of Shares
Definition: Buy Back of Shares, or Share Repurchase is a corporate move wherein a company purchases its own outstanding shares from the current shareholders. This buyback takes place at a higher price than the actual market price. Further, the motive behind this is to reduce the number of shares present in the open market. When the company repurchases shares, cancellation of … [Read more...] about Buy Back of Shares
Feedback in Communication
Definition: Feedback is the response of the receiver of the communication, to the message. It plays a vital role as it makes communication effective. Also, without proper feedback, communication is considered incomplete. With feedback, a person can express his/her feelings and perceptions to another individual regarding their behaviour and work style. In the process of … [Read more...] about Feedback in Communication
Employee Morale
Definition: Employee Morale is all about the attitude, satisfaction and the purview of employees, about the organization when they were employed there. Generally, organizations with bad working conditions, environment and organizational culture may find low morale in their workers. It determines the employee's enthusiasm, willingness and energy for working or absence of … [Read more...] about Employee Morale
Suggestive Selling
Definition: Suggestive Selling refers to an approach that companies use nowadays to promote sales. In this, the sales executives interpose to add complementary items to their initial purchase or persuade them to purchase a higher-priced item. They do so by presenting its features and comparing it with the item they were originally interested to buy. It aims at increasing the … [Read more...] about Suggestive Selling
Types of Business Letters
Business organizations make use of different types of business letters on a day-to-day basis. It is a life-breath of any business, no matter if it is big or small. Even after the availability of digital modes of communication, conventional mail is still in vogue. Business Letters implies any written communication that plays the role of the company's representative. Hence, a … [Read more...] about Types of Business Letters
Types of Presentations
Presentation is a kind of oral communication in which information flows from the speaker to the audience. It needs prior preparation, organization, event planning, making use of visual aids, handling stress and answering questions. The presentation involves public speaking. It is all about presenting the facts, statistics, data or a point of view on any topic formally. Further, … [Read more...] about Types of Presentations
Financial Crisis
Definition: Financial Crisis refers to a situation in which there is an acute decline in the value of assets. Also, the businesses and consumers are not able to pay off their debts and the banks face liquidity shortages. It is related to a bank run - a situation in which many investors sell their assets or withdraw money from their accounts, as they feel like the value of their … [Read more...] about Financial Crisis