Definition: The Thematic Funds are a kind of mutual funds that invests across the sectors related to the common theme. This means, if the fund is built on an infrastructure theme might invest equities in construction companies, cement companies, steel companies and the other companies that are related to the infrastructure sector. Unlike sector funds, the thematic funds are … [Read more...] about Thematic Funds
Sector Funds
Definition: The Sector Fund is a kind of mutual fund that invests in a particular sector or industry of the economy. Simply, the sector-specific mutual funds such as banking funds, real-estate funds, etc. are called as sector funds. The Sector Funds are more volatile and riskier than the other market funds as their portfolio contains all the investments in a particular type … [Read more...] about Sector Funds
Equity Linked Saving Scheme
Definition: The Equity Linked Saving Scheme or ELSS is another diversified equity mutual fund which invests the majority of funds in equity and enjoys the benefit of tax exemption under the section 80 C of the Income Tax Act. The Equity Linked Saving Scheme is the mutual fund that has the lock-in period of three years from the date of investment. This means that if the … [Read more...] about Equity Linked Saving Scheme
Equity Diversified Funds
Definition: The Equity Diversified Funds are the investment funds that contains the different types of stocks that offer the growth opportunity to the investors and at the same time reduces the risk. The equity diversified funds are of following types: MultiCap Fund: The multi cap funds are the equity diversified funds that can invest in companies across market … [Read more...] about Equity Diversified Funds
Balanced Funds
Definition: Balanced Funds also called as Hybrid Funds, invest in both the equities and the fixed income instruments. In other words, the funds that offer the investors an opportunity to buy a single mutual fund that yields the growth and income at the same time is called as the balanced funds. The proportion of funds to be invested in equity and debt is predefined in the … [Read more...] about Balanced Funds
Mutual Funds
Definition: The Mutual Funds are the professionally managed investment companies that pools the resources of several investors who shares the common financial goal. The funds so collected is reinvested by the fund manager into different types of securities ranging from shares to debentures to money market instruments depending upon the objective as stated in the mutual fund … [Read more...] about Mutual Funds
Packaging
Definition: The Packaging refers to all those activities related to designing, evaluating and producing the container for a product. Simply, the box-like container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging. The product might have three layers of packaging, such … [Read more...] about Packaging
Product Mix
Definition: The Product Mix also called as Product Assortment, refers to the complete range of products that is offered for sale by the company. In other words, the number of product lines that a company has for its customers is called as product mix. The Product Line refers to the list of all the related products manufactured or marketed by a single firm. The number of … [Read more...] about Product Mix
Bases of Market Segmentation
Definition: The Market Segmentation means dividing the entire consumer market into the subgroups, such that the customers in each group share the common set of needs and wants and have more or less similar or related characteristics. Bases of Market Segmentation The firms can segment the market on the following bases: Geographical Segmentation: Here, the segmentation … [Read more...] about Bases of Market Segmentation
Market Segmentation
Definition: The Market Segmentation means, breaking down the entire consumer market into the subdivision of customers who share the similar set of needs and wants and have more or less related characteristics. The purpose of the market segmentation is to categorize the heterogeneous market into the groups that are homogeneous in nature so that firms can focus completely on a … [Read more...] about Market Segmentation