Definition: Green Marketing is a relatively new concept, which involves the promotion of products and services which are safe for the environment. It involves development, manufacturing, promotion, distribution, consumption, and disposal of the products and services in a sustainable fashion so that least damage is caused to nature. In this way, the marketing of the company's … [Read more...] about Green Marketing
Bill of Lading
Definition: Bill of Lading is an important document, required to ship goods from one point to another. The carrier generates and issues a bill of lading to the shipper of the goods, acknowledging the receipt of goods for shipment in acceptable condition. In simple words, the bill of lading is written evidence of a contract between shipper and carrier for the carriage and … [Read more...] about Bill of Lading
Telemarketing
Definition: Telemarketing refers to a technique of two-way direct marketing wherein the telemarketers, promote, solicit and sell the company's products and services to potential customers, over the telephone. In simple words, telemarketing is the marketing by telephone, wherein telephone acts as the main channel to connect with prospective buyers. It does not involve a … [Read more...] about Telemarketing
Management By Exception (MBE)
Definition: Management by Exception, shortly called as MBE is a management style or philosophy that empowers the manager to concentrate on the exceptionally important or critical matters and taking important decisions while facilitating the front line workers to complete the day to day activities. It aims at keeping the focus of the management on extremely important tasks … [Read more...] about Management By Exception (MBE)
Procurement
Definition: Procurement refers to a business management process which is concerned with identification, sourcing, acquiring and management of the external resources, i.e. goods, works and services, required by a firm on a large scale to meet out its strategic objectives. The term 'procurement' not just covers purchasing of goods, but a combined set of events from recognizing … [Read more...] about Procurement
Business-Level Strategy
Definition: Business level strategies refer to the combined set of moves and actions taken with an aim of offering value to the customers and developing a competitive advantage, by using the firm's core competencies, in the individual product or service market. It determines the market position of the enterprise, in relation to its rivals. Business-Level Strategies are … [Read more...] about Business-Level Strategy
Centralization
Definition: Centralization, means the concentration of powers, authority and control, at the head or centre of the organization. So, the location of powers as to planning, decision making, formulation of policies, etc. lies in the hands of top-level management, which consists of a few executives who regulate the organization. In a centralized organization, there is only one … [Read more...] about Centralization
Collective Bargaining
Definition: Collective Bargaining can be defined as the form of negotiation amidst employer and the representatives of workers/employees, i.e. trade union, which establishes the terms and conditions of employment. Its purpose is to ascertain the working conditions, as well as to regulate the relations of employer and workers. Simply put, Collective bargaining is a … [Read more...] about Collective Bargaining
Gratuity
Definition: Gratuity implies a sum paid to the employee by the employer organization as a form of gratitude, for the services rendered by him/her to the company, over the years. It is given under the Payment of Gratuity Act, 1972. Gratuity is payable to an employee when the employment is terminated, and the completed years of service is five years or more. It becomes payable … [Read more...] about Gratuity
Cartel
Definition: The term 'cartel' refers to an arrangement wherein two or more large producer firms comes together, to regulate the supply of the goods and services with the aim of manipulating the prices. And to do so, the producers agree to cooperate with one another, with which they can limit competition and dominate the entire market. It is also termed as price rings. It is … [Read more...] about Cartel